Logo & Brochure Redesign

Project Goal

The goal for this logo design was to create a fresh logo design that incorporates dual entities of the organization with a vibrant, more attractive style for full color and grayscale usage.

Summary

For this project, the client wanted a logo that utilized the Baker Arboretum and the Downing Museum in the same colorful logo. The new logo will be used on all branding collateral, from print and digital to textile staff apparel. It was also crucial to the organization that the color palette artist Joe Downing used to incorporated into the logo to carry on his legacy.