Monthly Gemstone Instagram Stories

Project Goal
A dynamic social media project featuring Instagram Stories introducing each month's gemstone on the first of the month. These stories combine eye-catching visuals and concise, engaging copy to highlight the gemstone's significance and beauty, driving audience engagement and sparking interest in the world of gemstones.

This project combines engaging Instagram Stories with informative blog content to introduce each month's gemstone. Each Story, launched on the first of the month, provides a visually captivating preview of the gemstone's unique features and significance. Complementing the Stories, monthly blogs delve deeper into the gemstone’s history, lore, and properties, offering readers an enriched experience.

Highlight:
The October Opal Story and Blog featured the mesmerizing Opal gemstone. The Instagram Story enticed viewers with opulent visuals and intriguing facts, while the accompanying blog explored Opal's symbolism, varieties, and cultural importance. The blog can be viewed here.