Subscription Booklet

Project Goal

Design a visually appealing and informative season subscription brochure/mailer to promote the performing arts center and its various events and performances.

Summary

This project needed to stand out each year from the previous subscription series collateral and provide introductory information to patrons on everything the performing arts center offers. The piece needed to be attractive, cost-effective for mailing, and be a vital brochure for the center for an entire season. The booklet had to represent the performing arts center’s brand, but each touring performance’s branding guidelines had to be in place.