Print Advertising
Project Goal
Create an ad series showcasing select pieces in a gallery like setting that illustrate the fine selection of jewelry available at the jewelry store.
Summary
Taking inspiration from high-end advertisements I chose to use the branding colors of white, black and golden yellow with black as the main backdrop to showcase each piece successful as if each piece was on exhibit in a national museum. The single pearl and the sapphire shield ring were photographed by me using the Gemlightbox and lightly edited in Adobe Photoshop. The other images are from vendor stock photos.
APPLIED SKILLS
Color Theory, Photo Editing & Retouching, Design Principles, User Research
MADE WITH
Adobe Photoshop, Adobe InDesign, Canva Pro
CLIENT
Morris Jewelry