Print Advertising

Project Goal

Create an ad series showcasing select pieces in a gallery like setting that illustrate the fine selection of jewelry available at the jewelry store.

Summary

Taking inspiration from high-end advertisements I chose to use the branding colors of white, black and golden yellow with black as the main backdrop to showcase each piece successful as if each piece was on exhibit in a national museum. The single pearl and the sapphire shield ring were photographed by me using the Gemlightbox and lightly edited in Adobe Photoshop. The other images are from vendor stock photos.


APPLIED SKILLS

Color Theory, Photo Editing & Retouching, Design Principles, User Research

MADE WITH

Adobe Photoshop, Adobe InDesign, Canva Pro

CLIENT

Morris Jewelry